Reach up to 46,000 concertgoers

Advertising with the Handel and Haydn Society is a great opportunity to introduce your brand to thousands of new, affluent prospects. With flexible and affordable options, we have a program book advertising plan that’s right for you. We’ll personally assist you in customizing a campaign that best meets your target and budget.


  • Save up to 35% when purchasing full-season advertising (46,000 total attendees).
  • Save 20% when purchasing three or more ads.
  • Non-profit organizations save 15% on any order.


  • All program books are posted online and are downloadable by any Web visitor, giving your brand extra exposure.
  • Advertisers have access to discounted pricing on advertisements in our annual Gala benefit program book.
For more information about advertising with the Handel and Haydn Society
(including rates and specs), please email